One-push detergent, bidet toilets, bendable straws, reversible clothing—do you know the secret that these hugely successful products have in common?

In fact, all of these designs are the result of thoroughly addressing the challenges faced by specific minority users, such as people with disabilities, seniors, and foreigners, and ultimately making them easy to use for everyone.
Why not take a moment to re-evaluate your business's customer base?

What you can gain in 90 minutes

[Part 1] Seminar: Analyzing the "Design Philosophy" of Hit Products
Why were one-push detergents and shoes that can be put on without using your hands invented?
While unraveling the story behind the development, you can take homethinking methods that can be used in new business and product development.​

[Second half] Experience: A card game where you "become a participant"
"Diversity is important"—even though we understand this intellectually, it's not easy to adopt a perspective different from our own. Using special cards, experience a hands-on workshop withthe perspective of "one of those people" facing social issues.Discover a way of thinking that will open up breakthroughs for your new business from perspectives you've never considered before.

Recommended for people like this
・Those who want to broaden their focus in new business and service development
・Those interested in user research and customer-centric development methods​
・For those who want to think more deeply about "Who is the business for?"

Thursday, April 23rd, 18:30 - 20:00

 Studio 1 Event space 1

  Non-LiSH members are also welcome to participate! Sharing with your friends is also encouraged

 Apply →https://docs.google.com/forms/d/e/1FAIpQLSfoJJIBGtmnQXkKrzVcabWYEYnv_efvwbOcH919eCb8j7AVtQ/viewform